The Matzliach Method

Matzliach (מצליח) is an Hebrew word meaning “successful”. The Matzliach Method is asking for more than what you are entitled to. If the other side does not object, you get more. If the other side objects, you get what you are entitled to. This method works when there is no penalty for trying to get more than what you are entitled to.

Israel has two high volume dailies - Ma’ariv and Yedioth Aharonot. The issue price for both is 4.80NIS during the week, and 10.50NIS on Fridays, when the issues are larger. The holiday eve issues are usually larger and cost 10.50NIS apiece, even when the holiday eve does not fall on Friday.

Today is the Israeli Independence Day eve. Today, Ma’ariv and Yedioth Aharonot put out larger issues. Ma’ariv charges 10.50NIS for its issue, whereas Yedioth Aharonot charges 4.80NIS.

This discrepancy in prices let the groceries and other vendors of newspapers enjoy a windfall by applying the Matzliach method as follows.

The shopkeeper claims that the printed Yedioth Aharonot price is a typo and the real price is 10.50NIS. If a customer buys this argument, the shopkeeper makes a nice profit. If the customer argues back, pointing out the absence of any billboard notice about this, the shopkeeper backs off and lets the customer buy the newspaper for 4.80NIS.

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