Selling your software - a brief review of two articles by Eric Sink

Closing the Gap, part 1 talks about the function of proactive sales in a small ISV.
Closing the Gap, Part 2 describes an alternative to hiring a sales guy.

Both parts elaborate on closing the gap between your product and a prospective customer.
Part 2 also has links to further reading about the subject.
Those parts and several other articles by Eric Sink are worth the time spent reading them.

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